SEO & Analytics

SEO stands for Search Engine Optimization. In plain English: it's making your website show up when people search for what you offer on Google.

When someone searches 'plumber near me' or 'best coffee shop in Minneapolis,' Google decides which websites to show first. SEO is the process of convincing Google your site deserves to be at the top. It involves the words on your pages, how fast your site loads, how other sites link to you, and dozens of other factors.

Analytics is the other half of this equation. It's tracking what happens on your website: who visits, where they come from, what they look at, and whether they become customers. Without analytics, you're flying blind.

Here's a reality check: if you're not on the first page of Google results, you basically don't exist. 75% of people never scroll past the first page. Your beautiful website is worthless if nobody finds it.

SEO is also the gift that keeps giving. Unlike paid ads that stop working the moment you stop paying, good SEO builds over time. Content you create today can bring in customers for years.

Analytics tells you what's working and what's not. Maybe you're getting tons of traffic but no sales. Analytics shows where people drop off. Maybe one blog post brings in half your leads. Analytics reveals that so you can create more content like it.

We start with keyword research. What are people actually searching for? We find the terms your potential customers use, not industry jargon, but real language. Then we build your content strategy around those terms.

We handle technical SEO that most agencies ignore. Page speed, mobile optimization, proper HTML structure, schema markup. These behind-the-scenes factors matter more than keyword stuffing ever did.

For analytics, we set up proper tracking from day one. Goal conversions, event tracking, e-commerce data if you sell online. Then we translate those numbers into plain English reports. No jargon, just 'here's what happened and here's what we should do about it.'